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“In the paper POOR PLANNING AND MARKETING CAUSES SMALL BUSINESS
BANKRUPTCY, Don Bradley III conducted a survey of small business owners located in the south and southwestern U.S. that filed
for bankruptcy between 1995 and 1996 and reported that 58 percent of respondents did little to no record keeping. Keeping
good detailed records of sales, expenses and debts alone is critical for the survival of any business. This is especially
true for volatile small businesses. How can any financial planning be done when there is no understanding of cash on hand,
outstanding credits and current expenses? Poor record keeping makes it virtually impossible for owners to know the financial
status of his or her company. The fact is many small firm owners don’t want to complete this menial task, regardless of its
importance.”
- SMALL BUSINESS: CAUSES OF BANKRUPTCY Don B. Bradley III, University of Central Arkansas Chris
Cowdery, University of Central Arkansas
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